The 7 Best AI Tools for Digital Marketing in 2023

The Best AI tools for digital marketing are essential for maximizing efficiency and driving successful campaigns. Artificial Intelligence (AI) has revolutionized digital marketing, making it easier for businesses to reach their target audience with personalized and relevant content.

With the help of AI, marketers can analyze customer data, identify patterns, and predict consumer behavior to create more effective marketing campaigns. In recent years, AI tools for digital marketing have become more accessible, providing businesses of all sizes with the ability to optimize their marketing strategies and improve their return on investment (ROI).

7 Best AI Tools for Digital Marketing
7 Best AI Tools for Digital Marketing

AI is not only changing how marketers do their job, but also what they do. With the emergence of generative AI (gen AI), which can create new content and assets from scratch, marketers can explore new possibilities and opportunities for innovation. Gen AI can help marketers produce high-quality content at scale, such as images, videos, texts, and audio. It can also help marketers test different variations and optimize their performance.

According to McKinsey, generation AI is ready to disrupt marketing and sales across all industries. The global market revenues of AI in marketing are projected to reach $40 billion by 2025, according to AI technology is used in toolkits by 64% of marketing businesses, according to a report by Salesforce. High-performing marketers claimed to have a fully developed AI strategy in 70% of cases, according to the same report.

AI is reshaping marketing and sales in unprecedented ways. Marketers who embrace AI can gain a competitive edge and deliver more value to their customers. However, marketers also need to be mindful of the challenges and responsibilities that come with using AI. As AI becomes more ubiquitous and powerful, marketers need to keep learning and adapting to the changing environment.

There are numerous AI tools available for digital marketing, each with its own unique features and benefits. From content creation to lead generation and customer engagement, these tools can help businesses streamline their marketing efforts and enhance their online presence. Some of the most popular AI tools for digital marketing include, HubSpot, and ClickUp. These Best AI Tools for Digital Marketing provide businesses with the ability to automate repetitive tasks, generate high-quality content, and analyze data to improve their marketing campaigns.

Whether you are a small business owner or a marketing professional, incorporating AI tools into your digital marketing strategy can help you stay ahead of the competition and achieve your marketing goals. By leveraging the power of AI, businesses can create more personalized and engaging content, improve their lead generation efforts, and increase their ROI. In the following article, we will explore some of the best AI tools for digital marketing and discuss how they can benefit your business.

7 Best AI Tools for Digital Marketing

Artificial Intelligence (AI) has revolutionized the way digital marketing is done. AI tools can help businesses automate their marketing processes, increase their ROI, and improve customer engagement. Here are the 10 best AI tools for digital marketing.


Jasper is one of the Best AI Tools for Digital Marketing, it is an AI-powered content generation tool that can help businesses create high-quality content in a matter of minutes. The tool uses machine learning algorithms to analyze the content of a website and generate content that is relevant to the audience. Jasper can help businesses save time and money by generating content that is optimized for SEO and social media.

Tool type:

Jasper AI is a cloud-based software as a service (SaaS) that you can access from any device and browser. You can also use the Jasper AI browser extension to write content directly on any website or platform.


Jasper AI offers a variety of features to help you create content faster and easier. Some of them are:

  • Chat: You can chat with Jasper AI and ask it to write anything for you, such as headlines, slogans, captions, summaries, etc.
  • Templates: You can use over 50 pre-made templates for different types of content, such as blog posts, product descriptions, landing pages, emails, ads, etc.
  • Tone of voice: You can select from different tones of voice to match your brand personality and audience preferences, such as cheeky, formal, bold, pirate, etc.
  • Collaboration: You can invite your team members to collaborate on your projects and share feedback and edits in real-time.
  • Art: You can generate unique and relevant images for your content using Jasper AI’s art feature. You can also customize the images with filters, stickers, text, etc.
  • Rephrase & Rewrite: You can improve your existing content by rephrasing or rewriting it with Jasper AI. You can also use this feature to avoid plagiarism and duplicate content issues.
  • Documents: You can upload your own documents or import them from Google Drive or Dropbox and edit them with Jasper AI. You can also export your documents to various formats, such as PDF, Word, HTML, etc.
  • Multiple AI models: You can switch between different AI models to get different results and perspectives on your content. Some of the models are:
    • Knowledge: This model helps you find relevant information and facts for your content from reliable sources on the web.
    • Product: This model helps you write persuasive and engaging copy for your products or services.
    • Training: This model helps you create educational and informative content for your audience or customers.

Best for:

Jasper AI is best for marketers, entrepreneurs, freelancers, creators, and anyone who needs to create content regularly and efficiently. Jasper AI can help you save time, money, and resources while boosting your creativity and productivity.


Jasper AI offers a free trial for 7 days where you can access all the features and create unlimited content. Following that, you can select one of three pricing options:

  • Creator: $49/month. This plan gives you access to all the features except art and documents. You access SEO mode.
  • Pro: $125/month. This plan gives you access to all the features except documents. You can access SEO mode.
  • Business: custom pricing.


MarketMuse is an AI marketing tool that is designed to help businesses with their content marketing efforts. The tool uses machine learning algorithms to analyze the content on a website and provide recommendations for improving the content. MarketMuse can help businesses create content that is optimized for SEO and social media, and that resonates with their target audience.


Tool Type

MarketingMuse AI is a cloud-based software as a service (SaaS) platform that can be accessed from any web browser. It integrates with popular content management systems (CMS) such as WordPress, HubSpot, and Shopify, as well as Google Analytics and Google Search Console.


MarketingMuse AI offers a range of features that cover the entire content lifecycle, from planning to publishing to optimizing. Some of the main features are:

  • Content Planning: It can develop content plans with page-level, site-level, and SERP insights in minutes. It can also prioritize keywords and topics based on their value and difficulty.
  • Cluster Creation and Analysis: It can help build content clusters that answer search intent and questions that the audience asks. It can also show what topics to include, their value, and insights on the ranking difficulty.
  • Competitive Content Analysis: It can reveal gaps and opportunities in the competitive landscape by comparing the content quality and coverage of different websites on any topic.
  • Content Briefing: It can produce content briefs that provide structure and guidance on what to write about, including topics, questions, links, headlines, and more.
  • Content Optimization: It can optimize existing content by identifying and fixing low-quality and outdated pages. It can also provide real-time feedback on content quality and user intent.

Best For:

MarketingMuse AI is best for content strategists, SEO agencies, editors, and writers who want to create predictably better, higher-ranking content. It is suitable for any industry or niche that relies on content marketing to drive traffic, leads, and sales.


MarketingMuse AI offers four pricing plans based on the number of users, topics, pages, briefs, and optimizations. The plans are:

  • Free: $0, limited page-level insights, 1 user, 10 queries per month
  • Standard: $149/month, full page-level insights, 1 user, 100 pages, 5 briefs, and 10 optimizations.
  • Team: $399/month, full page-level insights, for 3 users, 50 topics, 300 pages, 15 briefs, and 30 optimizations.
  • Custom: annual agreement, page and site level insights, inventory and topics tracking.

Ad Copy

Ad Copy AI is a tool that helps you write better ad copy for your products or services. It uses artificial intelligence to generate catchy and persuasive headlines, slogans, and body copy that match your brand voice and target audience.

ad copy ai
ad copy ai

Tool type: ad copywriter


  • Generate ad copy for various platforms, such as Facebook, Google, Instagram, and more.
  • Choose from different templates and styles, such as emotional, humorous, informative, or urgent.
  • Edit and tweak the generated ad copy to suit your needs and preferences.
  • Save and export your ad copy to use in your campaigns.

Best for:

  • Marketers, advertisers, copywriters, and business owners who want to develop compelling advertising content to promote their products or services.
  • Anyone who struggles with writing ad copy or needs inspiration and ideas.
  • Anyone who wants to save time and money on hiring professional copywriters.


  • Ad Copy AI offers a free trial for 7 days, where you can generate up to 50 ad copies per day.
  • After the trial, you can choose from three plans: Basic ($29/month), Pro ($49/month), or Enterprise ($99/month).
  • The Basic plan lets you generate up to 100 ad copies per day, the Pro plan up to 250, and the Enterprise plan up to 500.
  • All plans include unlimited access to all templates and styles, as well as customer support and updates.


Anyword ai is an AI-powered copywriting tool that helps marketers create engaging and effective content for various platforms and channels. Here are some of the main aspects of this tool:

anyword ai
anyword ai

Tool type:

Anyword ai is a web-based platform that uses natural language processing and machine learning to generate and evaluate copy. It also has a Chrome extension that allows users to score and improve their copy on other websites and tools.


Anyword ai has several features that make it a versatile and powerful tool for copywriting. Some of them are:

  • Custom AI models: Anyword ai can learn from the user’s past performance data and brand voice to create custom AI models that generate copy tailored to their goals, audiences, and channels.
  • Performance scoring: Anyword ai can predict how well a piece of copy will perform based on its proprietary data set of billions of marketing assets. It can also rank and compare different variations of copy to help users choose the best one.
  • Content generation: Anyword ai can generate copy for various use cases, such as ad copy, email copy, blog posts, landing pages, social media posts, headlines, slogans, and more. It can also generate content in different languages, such as English, Spanish, French, Italian, German, and more.
  • SEO optimization: Anyword ai can help users optimize their copy for search engines by providing keyword suggestions, readability scores, and SEO tips.

Best for:

Anyword ai is best for marketers who want to create high-quality content that drives results. It can help them save time, boost creativity, increase conversions, and grow their business.


Anyword ai has a free plan that allows users to generate up to 50 pieces of copy per month. It also has three paid plans that offer more features and benefits:

  • Starter: $49 per month for up to 250 pieces of copy per month, one custom AI model, one user account, and access to basic features.
  • Team: $99 per month for up to 1,000 pieces of copy per month, three custom AI models, three user accounts, and access to advanced features.
  • Enterprise: Custom pricing for unlimited pieces of copy per month, unlimited custom AI models, unlimited user accounts, and access to premium features.


Albert is an AI-powered marketing automation tool that can help businesses automate their marketing processes. The tool uses machine learning algorithms to analyze customer data and provide personalized recommendations for improving customer engagement. Albert can help businesses save time and money by automating their marketing processes.

Tool type:

Albert ai is an artificial intelligence marketing platform that automates and optimizes digital advertising campaigns across paid search, social and programmatic channels.


Albert ai has over 200 different skills that enable it to process and analyze audience and tactic data at scale, autonomously allocate budget, optimize creative and evolve campaigns. Some of the features include:

  • 24/7 optimization: Albert ai continuously monitors and adjusts campaigns to improve performance and efficiency.
  • Moneyball media: Albert ai maximizes overall performance within and across channels by finding the best combination of media, keywords, audiences and creative.
  • Personalization at scale: Albert ai masters creative relevance for every micro audience by testing and learning from thousands of variations.
  • No shopper left behind: Albert ai reaches new audience groups without spending more by discovering new opportunities and expanding reach.

Best for:

Albert ai is best for marketers who want to focus on customer experience and strategy, while letting AI handle the tactical execution and optimization of their campaigns. Albert ai works with existing ad accounts and covers 90% of the biddable universe, making it easy to implement and integrate.


Albert ai does not disclose its pricing on its website, but it offers a free demo and a customized quote based on the client’s needs and goals. According to some online reviews, Albert ai charges a percentage of the ad spend plus a monthly fee.

Crystal Knows

Crystal Knows AI is a personality data platform that helps you understand yourself and others better, and communicate more effectively.

Tool type

Crystal Knows AI is a web-based application that uses Personality AI to analyze millions of online data points and reveal the personality traits of anyone, without requiring them to take a personality assessment. You can use Crystal Knows AI to learn about your own personality, as well as the personalities of your prospects, customers, colleagues, friends, and anyone else.


Crystal Knows AI has several features that can help you improve your communication skills and build stronger relationships, such as:

  • Personality profiles: Crystal Knows AI generates a detailed personality profile for anyone, based on their online presence, writing style, and behavior. The profile includes their DISC type, Enneagram type, motivations, values, communication preferences, strengths, challenges, and more.
  • Communication tips: Crystal Knows AI provides you with personalized guidance on how to best communicate with anyone, based on their personality. You can get tips on how to write emails, make calls, conduct meetings, negotiate deals, give feedback, and more.
  • Email assistant: Crystal Knows AI integrates with Gmail and Outlook to help you write more persuasive and effective emails. It gives you real-time suggestions on how to tailor your words, phrases, and sentences for different personalities.
  • Sales playbooks: Crystal Knows AI helps you navigate every stage of the sales process with customized playbooks for each personality type. You can learn how to build rapport, overcome objections, close deals, and retain customers with Crystal Knows AI.
  • Team insights: Crystal Knows AI helps you understand the dynamics of your team and improve your collaboration and leadership skills. You can see the personality profiles of your team members, compare your strengths and weaknesses, and get advice on how to work better together.

Best for

Crystal Knows AI is best for professionals who want to communicate more effectively with anyone they interact with. Whether you are in sales, marketing, recruiting, leadership, or any other role that requires communication skills, Crystal Knows AI can help you achieve your goals faster and easier.


Crystal Knows AI offers a free plan that allows you to access 10 personality profiles per month. You can also upgrade to a premium plan that gives you unlimited access to all features and integrations for $29 per month or $288 per year. You can also get a team plan that allows you to share profiles and insights with your colleagues for $49 per user per month or $468 per user per year.

Browse AI

Browse AI is a cloud-based online automation software with no coding that harvests and monitors structured data from any website on the internet. With Browse AI, you can train a robot to interact with websites and extract data by simply recording your actions .

browse ai
browse ai

Tool type:

a cloud-based online automation software


Some of the features of Browse AI are:

  • Data extraction: You can point and click on items that you want on a webpage and download them as a spreadsheet.
  • Monitoring: You can monitor a website for changes over time and get notified when your robot detects a change.
  • Prebuilt robots: You can choose from a variety of prebuilt robots for popular use cases and start using them right away.
  • Integrations: To send your extracted data to thousands of other apps, you can integrate with Google Sheets, Zapier, Pabbly Connect,, and Airtable.
  • Scheduling: You can set up your robot to extract data on a specific time or a repeatable flexible schedule.
  • Captcha solving: Browse AI resolves most of text-based captchas.
  • Location-based data: You can set your robot to extract data from a specific country if the website is location-sensitive.
  • Automatic adoption to layout changes: Browse AI robots will adapt to layout changes, and you don’t need to re-train your robot for UI changes.

Best for:

Browse AI is best for anyone who needs to scrape and monitor data from any website without coding. It can be used for various purposes such as lead generation, market research, competitor analysis, price monitoring, job hunting, etc.


Browse AI has a flexible pricing model based on the number of credits you need. One credit is equal to one row of data extracted or one page monitored. You can get 50 credits per month for free forever. The paid plans start from $9 per month for 1,000 credits and go up to $999 per month for 500,000 credits. You can also tailor your plan to your specific requirements.


In the ever-evolving landscape of digital marketing, the integration of Artificial Intelligence (AI) tools has brought about a transformative revolution. As we dive into the year 2023, the significance of AI in digital marketing cannot be overstated. These powerful tools have empowered businesses of all sizes to engage with their target audience more effectively by providing personalized and relevant content. The benefits of AI-driven marketing strategies extend beyond just improved customer engagement; they also lead to enhanced ROI and streamlined marketing efforts.

Within this blog post, we have explored the 7 best AI tools for digital marketing, each presenting a unique set of features and benefits. From content creation to lead generation, these AI tools have proven to be game-changers for marketers worldwide., MarketMuse, Ad Copy, Anyword, Albert, Crystal Knows, and Browse AI are among the standout options, catering to various aspects of digital marketing with unparalleled efficiency. You can also check my blog post on 13 best AI tools for any industry

Whether you’re a small business owner or a seasoned marketing professional, embracing AI tools in your marketing strategy will give you a competitive edge in the fast-paced digital landscape. Leveraging the power of AI, you can create content that resonates with your audience, optimize your marketing campaigns for better results, and ultimately achieve your marketing objectives. The era of AI-powered digital marketing has arrived, and the possibilities for growth and success are limitless.

Embrace these cutting-edge AI tools and embark on a journey of enhanced creativity, productivity, and success in your digital marketing endeavors. Stay ahead of the competition and unlock the full potential of AI-driven marketing to propel your business to new heights in 2023 and beyond. Happy marketing!

Jared Scott
Jared Scott

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